Increase your sales with these marketing tips from Ian Bullough
Hi, my name is Ian Bullough and I've been trading as Bullough Internet Publishing since 2001.
There are many ways to market your business, both online and offline. The first part of this article highlights several online marketing methods, part two deals with more traditional offline methods.
First, if you don't have a website, you're missing out on a great way to get sales leads so get that sorted today. Phone me on 07572 544435 and I'll point you in the right direction.
For those of you who do have a website, you need to check (TODAY) that it's mobile friendly and visible on Google. You must have noticed that now, EVERYONE has a smartphone, well, so have Google. They'll promote mobile friendly sites over non mobile friendly ones, so you'd better get that right or you could be losing sales. If you don't have time to check if your website is mobile friendly, please fill out the form below and I'll send you a free report...
Once you're mobile friendly, you need to open a Google+ account and get your business verified. This is important, because your website then has a chance of being listed on the front page of Google when someone searches for your type of business, and considering Google accounts for over 90% of all internet searches, I hope you'll agree that this could be a great source of lots of sales leads for you.
One more thing, you need to optimise your website to match potential searches. Search Engine Optimisation (SEO) is relatively straightforward, but it needs to be done, because you can bet that your competitors will have that sorted. If you need help with any of this, just call me on 07572 544435.
Just a quick word now about Google Analytics. Please do get an account and monitor the hits on your website and where they come from. It's good for motivation to know that the time you're spending (and the money) aren't being wasted, analysing your visitor statistics, day to day, is an important part of online marketing.
Google Adwords is a pay per click program operated by Google. You choose keywords suitable to your business e.g. "Estate Agents in Bolton" and you set up an online advert to match the keyword. The more you are willing to pay per click through to your website, the higher your advert will appear in the searches. If you want to be the number one listing, then this is for you. It's easy to set up a campaign yourself, but if you need someone to manage a campaign for you, phone me on 07572 544435 to discuss your requirements.
One thing I would say is that the pages you want potential customers to land on should have a form that can be filled out to create a sales lead for you, this is especially important if you're running a campaign and you're unavailable to answer the phone.
I have experience of using Facebook, Twitter and Google+, but there are many other sites that can be used effectively, it's just a matter of how much time you have to devote to this area. You don't need a website to promote your business on social media, but it helps, because you can promote links to pages that have online forms or sell particular services or products.
I've found that joining groups can be a very effective way to market your business. Sometimes people ask for recommendations and you can jump in there with a bit about your business, if it's relevant of course. If you don't have enough time to market your business on social media websites, I can help. Give me a call on 07572 544435 or send a text if you prefer.
If you provide a service or sell directly to the public, make sure you remember to ask if you can add your customers email addresses to your list. If your customer is agreeable, you could send a monthly newsletter to keep your business in their minds. If you provide business to business services, you don't need permission to send emails as long as the email belongs to a business user (i.e. a limited company). You can provide links to your website in your emails to drive traffic to your website. Always remember to provide a link so that the person receiving your emails can unsubscribe easily. If you provide a B2B service, I may be able to help you set up a campaign, so call me on 07572 544435.
© Ian Bullough, t/a Bullough Internet Publishing (established 2001), 24a Sapling Road, Bolton BL3 3QL. Phone: 07572 544435.